Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 4

Marketing plan - Essay Example The application of these media would facilitate the building of a loyal customer base. The products of Pizza Restaurant are Pizza and other food items. However a lot of the customers like to spend their time in the restaurant because they like leisure and entertainment activities. Therefore the critical factor is to design a message that will appeal to the emotions of the customers. The message should communicate the exciting features that are offered by the restaurant. One possible message can be: Pizza Restaurant delivers the best products in town. This simple message will appeal to the emotions of the customers, particularly when delivered through attractive audio-visuals. Such a message broadcast online and through TV can communicate to the mass market and create an emotional appeal for Pizza Restaurant. Answer to Question 2 The most important element is the positioning strategy. Implementing an effective positioning strategy will enable Pizza restaurant to emphasize upon the uni que quality of its products and services (Armstrong and Kotler, 2005). Since the restaurant will be targeting customers most of whom are from rich families, the critical success factor is to create a unique positioning within the minds of the customers (Fred, 2006).

Law Of The Workplace Case Study Example | Topics and Well Written Essays - 2500 words

Law Of The Workplace - Case Study Example t and should therefore be viewed as such. To this end, Dillon L.J was quoted as saying: I have no hesitation in concluding that the relationship between a church and a minister of religion is not apt, in the absence of clear indications of a contrary intention in the document, to be regulated by a contract of service. I do not doubt that there probably are binding contracts between the Methodist Church and its ministers in relation to some ancillary matters, such as the compulsory superannuation scheme and the obligation, of which Mr. Parfitt told us, on trainees to repay a proportion of the expense of their training if they do not remain in the ministry for at least 10 years. These however are no part of the contract of service, either on reception into full connection or on appointment to a circuit, which Mr. Parfitt seeks to set up. Page 183H. It is therefore in the light of the foregoing that the central focus of this paper is to conduct an exhaustive analysis of all the contending issues that have risen with the dawn of this case. The paper will be using theological and legal references to buttress points where they are essentially relevant for serving the purpose of the thematic framework of the essay. It should also be noted that whilst, the essay is cautious not to engage in too many technicalities that are perhaps beyond the scope of this essay, much of the theological and legal references will be made intermittently and in some instances it will be done concurrently in order to reduce verbosity and enhance simplicity for the comfort of the reader. According to the Employment Relations Act 1999 section 23, the government of the United Kingdom has being bestowed the power of employment and its rights to people and institutions who are not defined within the conventional group of employees. This category includes among others, office holders such as the clergy and ministers of religion, casual workers, agency workers, homeworkers and what have you. By this Act, it is not intended that an entirely new strand of labour force was being introduced. On the contrary, the thrust of this Act stipulates that this category of workers should be given the privilege of being a part of the rights mainstream employees enjoy. The Archbishops' Council of the Church of England gave a laudable contribution to a 2002 discussion document under the auspices of the Department for Trade & Industry concerning Employment Status that concerns Statutory Employment Rights. The Council said "the clergy are entitled to terms and conditions of service which adequately protect their rights, recognize their responsibilities and provide proper accountability arrangements." In the light of this a number of observers argued that some clergy men had an additional